Tattoos are now more popular than ever. Many celebrities have one or more tattoos, including actors, actresses, pop stars and sports stars. Even models are joining the trend. Many go for small discrete tattoos, but some are more daring, with large designs on prominent parts of the body. But many modeling agencies try to dissuade their stars from body markings. For catalog and magazine work the customer often demands tattoos to be made invisible (by body make up, or post-shoot on the computer), and in the world of high-fashion, tattoos are still seen as ugly and unsightly serving only to take away attention from the clothes.